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The homeownership marketplace

Buy, sell, finance and manage your home

With a marketplace of experts beside you, your pros or ours, and Naya, our assistant, guiding every step.

  • Your professionals or ours
  • Guided by Naya
  • Free to create an account
Get started

Buy, sell, finance and manage your home

One account for all four, with the professionals for each: the ones you already trust, or ours. Ask Naya about any of them, with or without an account.

  • Buy

    Search real listings, save the ones worth a second look, and tour and offer with your agent.

  • Sell

    See what your home is worth, what you would walk away with, and how to buy the next one.

  • Finance

    Find out what you can borrow, then apply once, by talking rather than typing, with a licensed advisor.

  • Manage

    Keep track of what your home is worth and what the loan costs, and plan for upkeep.

Your pros or ours

Every step has a professional behind it. Keep the agent, lender or inspector you already trust, or choose one from Finaya's network. It is your decision at every step, and you are never required to use a Finaya provider.

Available now

  • Real estate agents

    Keep your own, or connect with a partner agent from any listing.

  • Mortgage advisors

    Licensed advisors at Finaya Home Loans, or the lender you already use.

Coming to the marketplace

Coming soon
  • Inspectors and appraisers

    Book an inspection or appraisal.

  • Insurance

    Compare homeowners cover.

  • Title and escrow

    Line up closing early.

  • Movers

    Get quotes for the big day.

  • Contractors

    Repairs, upgrades and upkeep.

  • Financial advisors

    Plan beyond the mortgage.

The marketplace is marked coming soon inside your account until each category opens. Until then, Naya can tell you what each of these professionals does and when you will need one.

Guided by an assistant. Decided by you.

Naya is Finaya's assistant. Ask about buying, financing, owning or selling in your own words, and it answers plainly and points you to the next step.

  • Knows where you are

    An account is what lets Naya remember what you are working on, from one step to the next, so you do not start from scratch each time.

  • Takes you to the next step

    It can take you to the page where your next step lives, and on a home search it narrows the list from a description of what you want.

  • The decisions stay yours

    Naya guides you from your home search to your mortgage application, and never chooses your agent, makes an offer or approves a loan for you.

  • A person when you want one

    Call our team on (803) 526-7190, Monday–Friday, 7am–7pm ET.

Conversations are handled under our privacy policy.

Meet buyers and owners at the step they are on

Loan officers, brokerages, and agents work inside the same journey as their clients, so a lead arrives with the reasons behind it and a deal carries through to a filed loan.

Clear about who does what

Buying a home involves licensed work and real money. Here is who does it.

Start with the step you are on

Creating an account is free. Finaya keeps your place, from your first budget to the keys and, one day, the sale.