For professionals
From first signal to a filed loan
Reach homeowners before they hit the market, with everything you need to close. One shared record for loan officers and agents, from first call to closing.
How it works
Every deal follows the same five steps
Meet Naya, Finaya’s AI. Naya guides every deal through all five steps, bringing each professional in at exactly the right moment.
Find
Naya reads property and market signals to find homeowners ready to finance, sell, or buy, before they shop around.
Explain
Every lead tells you why it was picked and what matters most, so you’re ready for the first call.
Engage
Naya starts the conversation and tells you who’s interested, what they want, and when.
Convert
Your rules decide who gets each qualified lead. Finaya’s workflow tools take it from first contact to application.
Close
Finaya guides borrowers through the application, reviews their supporting documents, and readies the file for underwriting.
Who it is for
Built for the people who close the deal
One platform where a lead, the conversation, and the loan file stay together, so nothing is lost between teams.
Naya for professionals
An intelligent assistant that does the groundwork
Naya does the legwork from lead to application. Borrowers get answers right away, applications come in complete, and you only step in when it’s time to close.
Acts as your lead analyst
Ask about your leads in plain English, and Naya finds the ones that matter.
Handles the outreach
Pick your leads and approve the campaign. Naya takes it from there.
Keeps the conversation going
Naya answers questions, sets up a time when they’re ready, and brings you in.
Helps with the application
Guides the borrower through the 1003, field by field, and makes it clear where it stands.
Finds the right homes
Describe your perfect home in plain words and Naya pulls up matching listings.
Knows what you’re looking at
Ask about the lead, buyer, or application on your screen, and Naya already has the details.
Within limits you set
Naya does the work. People make the calls.
An assistant that can act needs clear edges. These are Finaya's.
Built-in guardrails
Naya works within clear limits, so you stay in control.
People set the playbook
Every template and campaign is approved before Naya uses it.
Screened before outreach
Contacts are checked before Naya reaches out, and opt-outs are always honored.
A clear audit trail
Changes to applications are tracked, so there’s always a record.